Service Marketing Report.
Individually, students will read 5 journal/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those 5 articles. APA methodology applies to this assignment.
The 5 articles should be academic, peer-reviewed articles from trustworthy publications. Additionally, none of the articles used should be older than 5 years. Be sure that you synthesize the articles into a report and not just summarize each article.
