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Marketing Homework Help. This is a weekly discussion. Please read the questions below and answer them accordingly to the professor’s requirements. “Perhaps, the most important technical feature to learn in the course, is the

This is a weekly discussion. Please read the questions below and answer them accordingly to the professor’s requirements.

“Perhaps, the most important technical feature to learn in the course, is the concept of “cookies” . We briefly discussed this important notion in our first week.

Two ideas are important here. Functionality and privacy. The first, refers to this very useful feature of tracking user surfing/navigational behaviour. The second has to do with privacy. To what extent keeping records of consumer, consented or not, is ethical or even legal. 

Here is an entry, by the FASKEN Institute on the topic. It provides a definition of cookies, and presents and assessment of the privacy situation in Canada .

https://www.fasken.com/en/knowledge/2020/05/cookies-croquee-vie-privee-internaute 

Read the article and use it to enter your comment, assessment 

Rules of discussion forum. 1. One to three entries. 2.  No more than 10 lines in extension 3. You must have an original entry and respond/react to other student’s entries. 

THE TOPIC IS: A) HOW DO YOU DEFINE THE INTERNET MARKETING USE OF COOKIES, WHY DO USE NEED THEM IN OUR SYSTEMS? AND B) WHY IS PRIVACY AN ISSUE HERE? C) ARE PRIVACY POLICIES (see link) GOOD ENOUGH? 

In your entry here answer all three sections, about three lines per section. ” 

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