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Marketing homework help

Read the book assigned (chapter 6) and answer this question:  What “mental accounts” do you have in your mind about purchasing products and services? Do you have any rules you use in spending money.
You will be expected to read the questions, conduct initial research, and contribute to the discussion. In-depth discussion questions include use of sources from outside reading and from the textbook.  One or two paragraphs should be enough.
  • attachment

    Chapter6.pdf

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