because the sample sizes are small and because participants in a focus group are influenced by each other Homework Help

because the sample sizes are small and because participants in a focus group are influenced by each other Homework Help. nd/or individual interviews—should generally be used before the less flexible but more precise methods (e.g.

surveys and scanner data) are used. Focus groups and interviews are flexible and allow the researcher to follow up on interesting issues raised by participants who can be probed. However

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